Birkman Assessments & Reports
Jonathan Evans – Vancouver Birkman Consultant & Coach
“Until you make the unconscious conscious, it will direct your life and you will call it fate.”
– Carl Jung
The Birkman Assessment is the most reliable personality, career and leadership assessment used by organizations worldwide.
The Birkman Assessment is the most robust and applicable tool available. It does so much more than identify personality traits or team differences. The Birkman Method® is distinct because it taps into what an individual believes about “most people” around them, providing a unique glimpse into one’s perception of both self and others.
It acknowledges environments and team compositions and offers exercises, communication prompts and advanced reports to help leaders lead diverse teams. The assessment is matched with career performance and satisfaction data to match people to their optimal roles, reward and career path. Paired with leadership coaching or team coaching, it is a transformational tool that will develop your team culture.
Birkman is the premier advanced assessment because it uncovers and interprets more data about behaviour, motivations, and personality. Birkman feedback is presented in a way that is user-friendly and easy to segment for individuals and teams.
The reality of life is that your perceptions – right or wrong – influence everything else you do.
When you get a proper perspective of your perceptions, you may be surprised how many other things fall into place.
– Roger Birkman
Here are a few ways that Birkman is different
Birkman is the only assessment that measures underlying Motivations and Needs – the support you need from others and environments to be your most effective self.
It combines behavioural and occupational data in one assessment – for a greater understanding of a person’s ideal fit within an organization.
Birkman examines personality and perceptions in a social context – the data promotes greater self-management and encourages mutual respect among colleagues.
Because The Birkman Method is so deep-reaching, we’ve developed consultations for an advanced Signature Suite of reports for executives or a basic package that helps teams navigate hot to optimize how they interface online and in person. Team members are able to be assessed and coached individually on hot-button issues or gathered for fun exercises that increase rapport and performance.
The Birkman Method Over 65 Years of Proven Validity & Reliability
The Birkman Method assessment was first developed in 1951 by Dr. Roger Birkman, and since then over 50 million people around the world have enjoyed personal and professional growth from its feedback. As more data is input into the database current occupational trends are identified and report insights are not only personal but also matched with the most robust scientific exploration of leadership and personality.
Volume of Data
Through providing millions of assessments and reports, we’ve seen consistency that crosses all demographics with statistical soundness.
Longevity of Data
The Birkman Method has stood the test of time, and we have seen how its feedback has been reliable forbehavioral insights across generations of assessment takers.
Limitless Uses for Individual & Team Performance
Your Birkman feedback will impact every relationship in your life by allowing you to understand how your motivations, behaviors, and perceptions are unique to only you. This profound self and interpersonal knowledge has countless applications to home and work life.
Five Core Applications

Leadership Development

Team Building

Sales & Negotiation

Talent Selection

Career Planning
Each of these Core Applications has many applications that fit within it. For example, leadership transitions, high potential development, executive coaching, and succession planning all fit within the Leadership Development category.
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The Ad Infinitum Process