Birkman
What would change if your team understood how they’re wired?
Every team has friction it cannot name. The Birkman Method reveals what drives each person: their motivations, their needs, and how they behave under stress. When you understand the wiring, you stop guessing and start leading.
An honest check
Which of these sounds familiar?
Hiring misfires
The wrong person in the wrong role, costing months of momentum.
Team friction you can’t diagnose
Talented people who keep colliding, and no one can say why.
Succession guesswork
No clear picture of who can step up next.
Leading people blind
Managing working styles without knowing what drives them.
The assessment
Know how your people are wired.
Good teams fail from miscommunication, not bad intentions. One person’s directness reads as aggression to a teammate who needs time to think; a quiet strength gets mistaken for disengagement. The Birkman Signature Report maps each team member’s strengths, needs, and how they behave under stress, so you stop guessing why friction keeps repeating.
The Birkman Method is built on decades of psychological research. It measures underlying motivations and needs, not just visible behaviour, and combines behavioural and occupational data in a single assessment. It is not a personality quiz. One leader or a whole team: the rigour is the same.
We debrief every report with the individual, then bring the patterns together for you as the leader: who to pair with whom, which conversations need care, and where miscommunication keeps starting. Each person completes the questionnaire online in about 30 minutes. Data first, then decisions you can defend.
View a sample Birkman Signature ReportWhat makes Birkman different
Uncover motivations & needs.
Birkman is the only assessment that measures underlying motivations and needs: the support you need from others and your environment to be at your best. It combines behavioural and occupational data in one assessment, and it examines personality and perception in a social context.
The result is greater self-management, deeper mutual respect, and teams that actually understand each other.
Core applications
Six ways leaders use Birkman.
Developing leaders
Build self-aware leaders who bring out the best in others.
Developing sales teams
Put the right people in the roles where they naturally win.
Building team camaraderie
Turn friction into understanding, trust, and real rapport.
Uncovering talent
See the capability hiding in plain sight on your team.
Career planning
Give every person a path that fits how they are wired.
Succession planning
Know who is ready for what is next, and exactly why.
Your options
Two ways to bring Birkman to your team.
Most popular
Personality & team strengths workshop
$1,000
2-hour facilitated team workshop
Custom Birkman workshop
Custom
Designed around your organization, priced to scope.
Your coach
I’ve sat in your chair.
I was very good at performing. For years I led a multimillion-dollar organization with multiple departments and dozens of staff, where high performance was expected everywhere. And the performance was quietly creating anxiety in me and everyone around me. There was simply no playbook for the complexity and change I was navigating. Coaching changed that. It made me a better leader and helped me build a better life. That’s why I coach now: to help high-performing leaders end performing and start becoming.
I hold a Master of Arts in Executive and Organizational Coaching from Royal Roads University and the Professional Certified Coach credential from the International Coaching Federation, and I’m a Birkman Signature Consultant.
Schedule your free sessionClient words
What leaders say
Senior leader, executive coaching client
“I was dreading the 360. I didn’t know why I was avoiding it until Jonathan walked me through my Birkman. The feedback landed better than I expected, and for the first time I could see my blind spots clearly enough to actually do something about them.”
Leadership team, facilitated Birkman session
“Our team was stuck in polite conflict. Seeing everyone’s strengths, work preferences, and stress areas laid out honestly gave us the conversation we’d been avoiding for months. Trust went up, and so did our performance.”
Find out how your team is wired.
“Until you make the unconscious conscious, it will direct your life and you will call it fate.”
– Carl Jung
Book a free Discovery Call. We will talk about your team, what is possible, and where Birkman fits.
